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Devon Job Swap for Attraction Owners!

With the Bank Holiday weekend nearly upon us and Devon right in the middle of our busy school holiday season, what better time to show what Devon’s top visitor attractions can do when they’re given an unexpected ‘job-swap’ challenge?

To illustrate the range, variety and depth of its member attractions, the Devon Association of Tourist Attractions (marketed as Devon’s Top Attractions) decided to set their owners and managers a ‘job-swap’ challenge to be undertaken at their busiest time of year. 

So, a number of owners and senior managers of some of Devon’s Top Attractions are set to swap attractions for the day and try out managing a completely different type of attraction to their own.

Normally, this might be seen as being a risky idea at a time when most attractions are busy organising some of their biggest event days of the year for the busy August Bank Holiday Weekend but those taking part are quietly confident the ‘job-swap’ will be a success.

Devon’s Top Attractions 42 members are expecting to welcome over 165,000 visitors over the August Bank Holiday weekend and with over 1,000 years of experience managing attractions between the owners and managers, those taking part in the ‘job-swap’ are looking forward to the challenges and, hopefully, of being a success too!

Chairman of the Devon Association of Tourist Attractions (DATA) Chris Murray said:

“From the customer feedback we receive, members of Devon’s Top Attractions continue to exceed visitor expectations in all areas, especially on the operational side of things.”

“So, we have set this job-swap challenge to try and highlight our strength in depth and showcase the countless years of experience which attractions owners and manager can boast.”

“Even when faced with a real challenge such as this, it should show that attractions will still operate like well-oiled machines and we don’t anticipate too many problems.”

“This challenge will be not only entertaining and challenging, but also will show what confidence we have in our staff and the running of some of the some very best visitor attraction across the South West.”   


And there will be some rather amusing scenarios in the ‘job-swap’ challenge:  

Stuart Line Cruises boss and skipper Ian Stuart will swap his sea legs for a tractor, plus mucking out animal duties, by changing jobs with World of Country Life’s manager James Turner and so become a farm park manager for the day.

John Rous owner of Clovelly Village, in North Devon will swap roles with Rick Turner, director of the flock at the Big Sheep, and run a busy theme park for the day and vice versa.


Pennywell Farm owner Chris Murray (DATA Chairman) will swap piggy cuddles and animal entertainment for shovelling coal with South Devon Railway’s business development manager Dick Wood (DATA Vice Chairman). Chris may also ride on a steam loco footplate and help organisers of the SDR’s large ‘Rails and Ales’ festival.

River Dart Country Park manager Roger Sell will be swapping roles and the high ropes at Ashburton to become a Powderham Castle tour guide for the day and also help with preparations for the upcoming Lockdown Festival,  swapping roles with Castle Director Iain (Monty) Beaumont.



Seaton Tramway’s marketing manager Bracken Stockley will be swapping trams for donkeys when she changes roles with Maxine Carter of the Donkey Sanctuary in East Devon.

In addition to this ‘job-swap’ challenge, the quality, range and choice of Devon Devon’s Top Attractions has also been highlighted on the national and international stages too this year with a number of members joining forces and working together, and also promoting quality tourism in Devon too, by attending the main travel trade exhibitions and shows.

You can follow the attraction owners #Devonjobswap challenge on social media and on their website.

by Anne Blackham

Find out more about Devon's Top Attractions

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